These are digital solutions offered by new technologies found at the heart of the OCP-Al Moutmir model. A use of the digital tool which not only makes it possible to capitalize on the exchanges between the team and the farmers but also to shorten the distances and have a multiplier effect. Based on advanced technological concepts and models such as artificial intelligence and satellite imagery, these solutions make it possible to offer tailor-made recommendations to each farmer according to his needs. The Al Moutmir-OCP initiative thus offers a cutting-edge digital package that supports farmers throughout the production chain: @tmar, the national mobile application for agricultural advice free for all farmers across the Kingdom, the website Agripedia, a veritable scientific repository serving the entire agricultural ecosystem and many other innovative digital solutions. It is in this sense that OCP is enriching its digital offer by launching in January 2021 the website of the Al Moutmir Initiative: www.almoutmir.ma. This platform is in addition to the digital channels already set up by OCP (Facebook, YouTube and call center) in order to facilitate exchanges with farmers and all stakeholders concerned with the development of innovative agriculture, creating values, economically viable and sustainable. The Al Moutmir website aims to facilitate the sharing and capitalization of knowledge around the OCP model of integrated agricultural development aimed at promoting prosperous and sustainable agriculture with the agricultural ecosystem. The platform is multilingual to facilitate openness at national, regional and international levels and enrich exchanges around sustainable and inclusive models of agricultural development capable of contributing to the transformation of the agricultural sector to make it a real lever for development and creation. of sustainable values, inclusive and capable of attracting youth.