a strategic partnership agreement was signed between Mrs. Nadia Fettah, Minister of Tourism, Handicrafts, Air Transport and Social Economy and Mr. Mohamed El Kettani, Chairman and CEO of Attijariwafa bank, with the aim of clarifying the methods of collaboration, development of joint initiatives and access to both financial products and services and non-financial support services, in favor of all actors in the craft sector , namely mono-artisans, self-entrepreneurs, carriers of craft projects, very small businesses, as well as craft cooperatives and small businesses. In view of the importance of the actors of the craft sector in the economic and social development of the Kingdom and their role in job creation, this initiative, which falls within the framework of the priority projects of the Ministry, aims to support these players in their development, upgrading and modernization, and to promote the emergence of a dynamic and efficient economic fabric. Concretely, the terms of this agreement will allow all the actors of the craft industry, according to the needs and the specificities of each type of actor, to benefit from: A range of financing products with advantageous conditions, which will be offered by Attijariwafa bank; both investment products for the acquisition of equipment and tools for professional use or for the fitting out and equipment of professional premises, as well as operating products for the purchase of raw materials and finished products and for the payment of operating costs. Non-financial support through the Dar Al Moukawil centers, by providing them with information and training spaces in areas related to financing, in particular, the choice of the products most suited to the activity, the assembly loan application files and the development of business plans, and in other areas related to the realization of projects, the creation of VSEs, B2B networking, access to markets, etc. A range of “everyday banking” and “remote banking” products and services tailored to them. The signing of this agreement constitutes a realization of the expectations of crafts professionals who have always considered access to financing a major handicap for the development of their activities and the improvement of their competitiveness, and this through products that are adapted to them, with flexible and accessible conditions.