A total of twenty-one agreements were signed on Tuesday in Rabat between Crédit Agricole du Maroc (CAM) and stakeholders from the agricultural sector and the rural world, on the sidelines of a Symposium, held under the theme “Green Generation : what support does the Crédit Agricole du Maroc Group (CAM) provide? “. Carrying out the respective commitments of the Bank and the Interprofessions, 18 agreements were signed with 18 interprofessions aiming to support all sectors in the operationalization of the objectives set within the framework of their 2021-2030 program contracts, by facilitating access financing from the CAM Group to all operators. These protocols set out the framework for the CAM group to support each sector within the framework of the new agricultural strategy “Green Generation 2020-2030”. As such, the bank will mobilize alongside each sector by adapting its offer to enable operators to achieve their investment objectives (strengthening upstream production, modernization of the production valuation tool, modernization marketing channels, development of the domestic and / or international market, installation of processing units, promotion of products, etc.). In a press statement shortly before the signing of these conventions, the chairman of the board of directors of CAM, Tariq Sijilmassi, noted that these 18 programs have as their main objective the implementation of the Royal Vision of HM King Mohammed. VI which aims to create a new generation of entrepreneurs in rural areas as well as the creation of a middle class in this same environment, in addition to supporting the Generation Green 2020-2030 plan. In addition, two other high-level quadripartite conventions were sealed by the Ministry of Agriculture, Maritime Fisheries, Rural Development and Water and Forests, the Federation of Chambers of Agriculture of Morocco (FECAM), the Confederation Marocaine de l’Agriculture et de Développement Rural (COMADER) and the Crédit Agricole du Maroc Group (GCAM) aiming to support the deployment of the new agricultural strategy, particularly with regard to youth entrepreneurship in rural areas and the development of agricultural sectors. Through the first agreement, the CAM group will work to support the implementation of the Generation Green 2020-2030 strategy, in particular by making its contribution to the development of productive investments with strong socio-economic impacts and by participating in the consolidation of achievements of the Green Morocco Plan through funding through the network of the bank and its dedicated subsidiaries (Tamwil El Fellah, ARDI Foundation, CAM Leasing, Al Akhdar Bank, etc.) and other funding under the Al Moustatmir Al Qaraoui Program (AMAQ) for VSEs eligible for this national program. The banking group thus undertakes to set up a complete and integrated institutional mechanism comprising specific support measures for each of the agricultural sectors and a personalized support system for each operator. As such, the Bank will support the stakeholders for the revitalization of the agricultural sector and the implementation of the provisions of the various program contracts and will provide the necessary financing to boost investments and meet the operating needs of all the sectors of agriculture. agricultural production through financing offers adapted to the possible needs of agricultural sectors. The GCAM will also make its expertise in the field available to operators in the agricultural sector through financial advice and will mobilize for the digitalization of agricultural ecosystems through the deployment of innovative solutions likely to fluidify exchanges between stakeholders and boost them and to ensure the financial inclusion of all farmers of all categories. As for the second agreement, it aims to provide specific support for young agricultural entrepreneurs. In this sense, CAM has launched, jointly with the Ministry of Agriculture, several financial and non-financial support offers, including in particular the “CAM-Génération Green Jeunes” and “CAM-Génération Green Melkisation” packs. In order to operationalize the specific support of young agricultural entrepreneurs and contribute to the emergence of a rural middle class, this agreement defines the commitments of each of the signatory parties (Ministry-GCAM-COMADER-FECAM). For its part, the banking group will support the provisions of the new agricultural strategy in its section relating to the human element and the rural middle class by the implementation of a dedicated offer for the benefit of young project leaders in the area. rural via “CAM – Génération Green Jeunes”, aimed at young farmers as well as at the young rural enterprise providing agricultural services and “CAM – Génération Green Melkisation”. It will also continue the deployment of the Al Moustatmir Al Qaraoui program both in its financial support section dedicated to young entrepreneurs and through non-financial support through advice and the provision of the expertise of the bank and its ecosystem. The CAM will also support COMADER and the inter-professional organizations in their actions to raise awareness and support young farmers. In order to complete the support system for the new Generation Green 2020-2030 strategy, in particular with regard to the mobilization of collective land for the benefit of rights holders and the creation of a rural middle class, the Rural Affairs Department under the Ministry of the Interior, the National Agency for Land Conservation, Cadastre and Cartography and the CAM Group have signed an agreement aimed at defining the general framework for financing and support by the CAM group for beneficiaries to individually or organized in cooperatives and beneficiaries of the collective land melkization operation for the success of their income-generating projects and activities. This support operation, which will be carried out in consultation with the Directorate of Rural Affairs in collaboration with the National Agency for Land Conservation, Cadastre and Cartography, aims to provide financial support to the promoters of viable projects, to individually or in agricultural groups. The financial system put in place is broken down into 3 components, namely a Credit to meet the costs generated by the administrative and financial file specific to the securitization operation of the plot (s) of the beneficiary, investment credits (irrigation, mechanization, plantations, equipment, development, installation, construction, etc.) as well as operating credits: cultivation costs, cash facility, labeling, certification, commercial promotion, etc. Closing a cycle of meetings between various operators in the sector and formalizing the commitments and support measures implemented by the CAM group, this symposium, held in “phygital”, is co-organized in partnership with the Ministry of Agriculture, the Federation of Chambers of agriculture of Morocco and COMADER. It took place in three stages, an official session on the theme “The central place of agriculture and rural policies in the economic and social challenges to come” as well as two round tables, dealing respectively with “the emergence of the rural middle class: Youth employability, intergenerational transmission and projects emanating from Melkization operations ”and“ the sustainability of agricultural development: Towards a new generation of structuring projects ”.