“Zour Bladek”: the new concept of ONMT to captivate Moroccan tourists

Zour Bladek ONMT 2M It is a program which aims to encourage national tourists and Moroccans living abroad to travel to Morocco. This is an initiative that is part of the ONMT’s overall strategy for strengthening internal tourism in the continuity of the Ntla9awfbladna communication campaign. The Moroccan National Tourist Office (ONMT) is launching in partnership with the national channel 2M, a new television program called Zour Bladek. Broadcast on 2M from Saturday July 10, this program aims to make Moroccans want to discover their country by making them discover a variety of activities, underlines a press release from the office. This television program is available in 2 formats: Zour Bladek Le Mag, a bimonthly 26-minute program, broadcast in prime-time on Saturdays from 7.40 p.m., with rebroadcast on Sundays, and Zour Bladek Week-end, a weekly capsule of 4 minutes broadcast on Saturday and Sunday from 9 p.m., specifies the same source. Each episode of Zour Bladek Le Mag will be devoted to a specific destination, and will constitute an immersive experience in 3 stages to discover the different facets: Nature and discovery, Culture and heritage, and Promotion of tourism professions. During the Zour Bladek Week-End capsules, the host will offer “Good weekend deals” at the best places and at the best prices, with original ideas for activities, and magical places to discover for fun. to marvel, to eat and to rest. Thus, the idea is to make Moroccans discover destinations sometimes unknown and which go off the beaten track, hidden but accessible treasures, to inspire them and encourage them to take the road, to explore and to discover all the riches that our country. Zour Bladek ONMT 2M