Tuesday, August 31, 2021 at 13:16 Rabat – The Moroccan Institute of Strategic Intelligence (IMIS) published on Tuesday a research note which aims to assess the modalities and mechanisms of influence at work on social networks , by focusing on five main political formations, namely the PJD, the RNI, the Istiqlal, the PAM and the PPS. Entitled “Contribution to the knowledge of the process of influence in social networks: case of five Moroccan parties on Twitter” and produced by the teacher-researcher, member-expert and member-co-founder of the Institute, Mohamed Benabid, the work , which relied on an approach that was intended to be rigorous from a methodological and scientific point of view, used Twitter data to measure the influence within the networks of the five formations. The Big Data corpus collected and analyzed covers nearly 30,000 observations covering a period of more than 4 years, ranging from April 5, 2017 to August 19, 2021, which then made it possible to reconstruct user networks and their links or relationships to each of the five networks. To assess the importance of the different users, and those most influential on their networks, the relational type analysis mobilized a combination of centrality and visual score calculation methods. In the part relating to the analysis of the results, Mr. Benabid explains that the Twitter accounts of the five political parties selected control the information flows that concern them on the platform studied. “The results thus make it possible to observe that the leaders of two parties, Istiqlal (Nizar Baraka) first, followed by the PJD (Saad Eddine El Othmani) are particularly well positioned on their respective networks”, specifies the research note. “The general secretaries of two other formations (PAM and PPS) also manage to place themselves in the top five influential accounts, but not on all the centralities and with smaller network sizes”, indicates the same source. This dominance is not necessarily good news, “in that it suggests that the rest of the audiences play a small role in conveying information or connecting with other users in conversations”, which confirms the visual analysis of the graphs, which reveals clustered networks, explains the note. The Moroccan Institute of Strategic Intelligence (IMIS) is a generalist think-tank devoted to the study of the strategic challenges of Morocco. He has published reference books on the country, including “A Moroccan Path: 1999-2019 Journey of a Kingdom in Transformation”, “Strategic Morocco” and “A Moroccan Ambition”.