Online ticketing with a bright future

Between living and virtual, technologies have visibly proved their virtues in the organization of cultural and artistic events. In this wake, the digital sale of tickets brings all its share of advantages to manage events with confidence and take advantage of good deals, particularly in these times of pandemic. In Morocco, the sale of tickets online, a market in its own right, shone, until recently, with a thousand lights. This sector, which is however only in its infancy, offers enormous potential in favor of optimizing event management in several areas and for all tastes, provided that the sports, cultural or even entertainment regains color. Admittedly, digital ticketing is proving to be more efficient than ever in terms of compliance with health measures. Buying a ticket online avoids long queues and unnecessary gatherings at points of sale at event venues. Beyond that, this sector remains promising in more than one way. This is what Ahmed Tawfik Moulnakhla, CEO of a platform dedicated to online bargains in Morocco, attested. In a statement to MAP, Mr. Moulnakhla noted that Morocco has “all the assets to become a large market for digital ticketing”. In fact, digital ticketing remains very popular with Moroccans and increasingly attracts event professionals and Moroccan football clubs, he observed, advancing an average of no less than 10,000 orders per day. on its platform and a turnover of 1.8 million dirhams / day. However, the ticketing sector “is, for the moment, only in its infancy”, pointed out Mr. Moulnakhla. Everything remains to be done, he continued, to “develop the ecosystem, attract, retain and reassure both the organizers and the public”. However, like events, ticket sales must have slowed down, given that the majority of activities, whether sporting, cultural or otherwise, are, for the most part, at half mast. Our interlocutor, speaking of the impact of the health crisis on the sector, estimated that, like other countries, one of the first sectors which suffered the blow of the pandemic crisis in Morocco is that of the ‘event. “Who says events, says entertainment. All over the world, the crisis that this sector is going through is hard. This unprecedented crisis calls out to all players and calls for reacting with more creativity,” explained Mr. Moulnakhla. He therefore called for working hand in hand, in order to find new alternatives and new models that would initially make it possible to limit the damage caused by the crisis and then think about relaunching the sector. Mr. Moulnakhla for whom events, whether cultural or sporting, are “vital” for health, underlines that the revitalization of entertainment requires the mobilization of all stakeholders, namely public authorities and operators of the sector. With the gradual easing of health restrictions and thanks to a vaccination campaign in full swing in the Kingdom, the cultural and sports scene could hope for a sigh of relief and the electronic ticketing will have something to gain even more power. Equipped with cutting-edge technological features (dematerialized management of tickets, electronic payment, etc.), this device will be essential for event organizers as well as the public who wish to return to the stands and cinemas, and find the warmth of live shows, in strict compliance with sanitary measures.